BA in Tourism Management

BACHELOR OF ARTS IN TOURISM MANAGEMENT

The BA Tourism Management program is a four-year degree offering comprehensive education in the field of tourism and hospitality. The curriculum covers essential principles and specialized subjects crucial to the industry. Key topics include travel planning, hospitality management, tourism marketing, event organization, sustainable tourism practices, cultural tourism, destination management, customer service, and tourism economics.

ENTRY REQUIREMENTS

Completion of the GCE Advanced Level (A/L) examination or an equivalent qualification.

COURSE MODULES

  • Introduction to Tourism Industry
  • Principles of Hospitality Management
  • Introduction to Travel Geography
  • Business Communication Skills
  • Introduction to Economics
  • Cultural and Heritage Tourism
  • Tourism Marketing
  • Destination Management
  • Event Planning and Management
  • Tourism Research Methods
  • Environmental Sustainability in Tourism
  • Food and Beverage Management
  • Tour Operations Management
  • E-Tourism and Digital Marketing
  • International Tourism Management
  • Tourism Policy and Planning
  • Sustainable Tourism Development
  • Customer Service in Tourism
  • Tourism Entrepreneurship
  • Global Trends in Tourism
  • Cultural Diversity and Tourism
  • Tourism Impact Assessment
  • Internship or Practicum
  • Elective: Special Interest Tourism

CAREER OPPORTUNITIES

  • Tourism Manager
  • Hotel Manager
  • Event Coordinator
  • Travel Consultant
  • Destination Marketing Specialist
  • Tour Operator
  • Hospitality Supervisor
  • Travel Agency Manager
  • Conference Planner
  • Resort Manager
  • Cultural Tourism Specialist
  • Sustainable Tourism Manager
  • Adventure Tourism Operator
  • Cruise Director
  • Tourism Development Officer
  • Ecotourism Coordinator
  • Travel Writer/Blogger
  • Airport Manager
  • Theme Park Manager
  • Guest Relations Manager
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